Day 4

iCreative 

Sliding on Grips and Dollys to our location



Today’s assignment was getting to know sliders, grips, dollys and everything heavy and complicated to carry, and easy to break. (Also notice how international the equipment is. Filming really does bring together the best of the world not just in the process. We had Korean slider on an American tripod, with a grip made in Italy. If only we could work together so seamlessly.)

Advantages of a small group, we each got a chance to practise the manual focus on the slider, learning something commonly used but very technical. The smooth movements, concentration and changing focus will take time and practice to make perfect.

The time we spent the time editing made me realise that to get familiar with the software used; now I definitely wouldn’t consider myself quick – even though this is only the fourth day of the training. Almost like a world on its own, you have to know your way around, but I certainly feel that we are all getting better.

We spent a lot of time on making the title subtle and smooth. A lot to learn but it would have been a sin not to enjoy a rarely beautiful spring day like this.  




Concentrating on the smooth and stable technique of zooming, focusing and moving the camera we continued the exercise with the famous Vertigo zoom.

vertigo from Film Oxford on Vimeo.



We continued the afternoon with location scouting at Fusion Art Oxford where the participants of the Young Women’s Music Project rehearse every second week.

The place itself reminded me of Kenya, the murals of San Francisco’s Mission District and North England at the same time. Suddenly my head was overflown with ideas on how to these musicians visually into the stars they already are.

The experience also made me wonder about how can I include methods and techniques used in the advertising industry into the process of working on this project.Let's take a look at few of these techniques:

- Creative Briefing – how it can help in communicating your vision clearly,

- Project management – how can you make sure that everybody is there where they need to be, on time, with equipment etc. or,

- even just simple ideas like creating mood boards for artistic projects to plan colour schemes, and teh visual identity of the project.







Being a project manager requires endurance, excellent client servicing skills and a lot of scheduling make sure everything is on point.

I believe these skills are important in the creative industry as well but the everyday hassle can overshadow and close down a creative mind.

In order to avoid this, now that I’ve had the chance to go home to Budapest this weekend, I picked up my two favourite books (so far) about creativity, 'Hey Whipple, Squeeze This' by Luke Sullivan and 'The Advertising Concept Book' by Pete Barry.





Slowly career goals start to become clearer thanks to iCreative. A version of the ultimate goal could be enjoying the role of creative project manager. Someone who understands the nature of artistry being an artist herself but is a real problem-solver and it’s unafraid to push harder if required to make things happen.

Can I be that person someday?


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